Published on: 06 October 2022
A new venture spearheaded by yacht experts Bush & Noble
Sunseeker is delighted to announce the appointment of a new distributor in the Middle East. Trading under the name Sunseeker Gulf, the distributor will exclusively represent the British motor yacht builder in the region and will be led by the experienced John Bush and Brett Noble.
Sunseeker has been a key player in the Middle East market, supplying new yachts to customers for over 20 years. The appointment of Sunseeker Gulf will allow Sunseeker to develop its presence in the UAE, Kuwait, Qatar, Saudi Arabia, Oman and Bahrain, with its head office based in Dubai. Following the phenomenal success of the Sunseeker Showcase in Poole and Hong Kong, Dubai will benefit from the new showcase concept that offers an unparalleled client experience.
Sunseeker Gulf will enhance a global development strategy for the yacht builder. This new appointment in the Middle East will allow Sunseeker to participate in regional events and lead-generation activities.
Sean Robertson, sales and marketing director at Sunseeker, commented: “Our new alliance with Sunseeker Gulf will offer the market direct and unprecedented access to the entire Sunseeker range. Yachts ranging from 55 to 160 feet will offer prospective customers a diverse portfolio of luxury motor yachts, from the all-new and incredibly exciting Superhawk 55 to the magnificent 100 Yacht and recently launched Ocean range.”
Douglas Culverwell, director of Distributor Development, added: “We are delighted to unveil Sunseeker Gulf as our new distributor in this critical market. Its strength and expertise will offer exceptional customer service and ample opportunity to develop our presence in the region.”
John Bush, founder of Sunseeker Gulf, commented: “We are incredibly proud to embark on a new venture with Sunseeker. Representing an iconic brand in a growing market will enable us to develop our business in the Middle East. We are very excited to present the incomparable quality found in Sunseeker’s yachts. As true leaders in yacht design and innovation, this is an exceptional new offering to the Middle East market which sees us represent one of the most prestigious yacht brands in the world today.”
Sunseeker Gulf will debut at Dubai Yacht Show 2023 with a stunning line-up of luxury motor yachts.
