Published on: 03 February 2022
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The MTM Agency and electric luxury yacht manufacturer, ALVA Yachts, have embarked on a new partnership that will see the agency support the German brand in communicating its unique offer and ambitious plans to its target audiences around the world.
The MTM Agency has been appointed by ALVA Yachts to lead its global PR programme. Effective immediately, and building on an existing portfolio of luxury clients, The MTM Agency will be assisting ALVA Yachts with the brand’s strategic messaging, external communications and global media outreach.
The programme of work aims to increase visibility of ALVA Yachts and highlight the brand’s sustainability credentials, as well as its appeal to new buyers interested in e-yachting and sustainable yacht technology. The brand is bringing yachting into a new era with electrified solar catamarans and sailing yachts which combine self-sufficient, long range cruising capabilities and class-leading design, delivering the best boats for forward thinking explorers.
The appointment demonstrates the growth in the sustainable yachting sector and the investment which has been made in the last five years globally, reflected in the number of quality vessels coming to market.
Milan Henn, Head of Design at ALVA Yachts said of the appointment: “As a business that is proud of its sustainability credentials, it was important for us to find a communications partner that not only understood this, but had luxury experience and provided results-orientated creative ideas.
“We are looking forward to working with MTM as we look to increase our presence globally during this exciting growth period.”
Chloe Buchanan, PR Lead at The MTM Agency comments: “ALVA Yachts is an innovative and market-leading brand with a deserved reputation for excellence. We are delighted to welcome ALVA Yachts to the MTM family and are excited to amplify its voice to audiences globally.
“This is an exciting time for us to be working with the brand. Later this year its first vessel, the OCEAN ECO 60 will hit the water. This is a significant win for the agency and further strengthens our portfolio of luxury marine brands around the world.”
The MTM Agency adds ALVA Yachts to its growing roster of successful marine clients which include Fairline Yachts, Princess Motor Yacht Sales, Arksen, UKSA, British Marine and Promarine Finance.