Beneteau and Barrus Make Waves with New Partnership

Published on: 22 September 2022

Barrus is pleased to announce a new distribution agreement with the long-established boatbuilder BENETEAU.

Founded by the Beneteau family in France in 1884, the company is immersed in history, offering 137 years of expertise. 

Under the new agreement, Barrus will become the main UK dealer for the Flyer Range which has been totally renewed and the bestselling Antares Range of outboard boats. 

The Flyer Range comprises a number of outboard boats ranging from 5 to 10 metres and is ideal for people keen on water sports and day trips. Flyer range is available in 2 versions, SPACEdeck & SUNdeck for immediate pleasure on the water. 

The Antares Range includes outboard power boats ranging from 5.7 to 11 metres long. Safe and easy to handle, the Antares range is ideal for fishing, day trips and short cruises and highly popular with a wide range of boaters.

Ben Allen, General Manager of the Marine Division at Barrus commented, “We are delighted to be commencing this exciting new partnership with Beneteau. This will enable us to provide our dealer network with a range of elegant and easy-to-handle motorboats from 5 to 11 metres powered by either Mercury or Mariner outboard options.”  

Ben continued, “Beneteau complements Barrus’s extensive marine offering perfectly, and we look forward to working alongside this impressive brand.” 

“Our ambitions on the day boating segment are quite high in the UK, and Barrus is the perfect partner to achieve our goals”, said Yann Masselot, General Manager of Beneteau. “We are looking forward to developing our business with them in the UK.”

The new agreement commenced on 1st September 2022. 

About Barrus

Barrus is proud to have achieved over 100 years in business.

Barrus has partnerships with major international companies representing leading brands in the marine, garden, industrial engine and vehicle markets. 

Each of these market sectors is serviced and supported by specialist teams. They deliver professional sales and technical after-sales back-up to a Barrus network of over 3,000 authorised dealers to provide the highest quality products to the end-user. 

Barrus is also recognised worldwide as a leading custom-engine builder. A dedicated research and development team work as consultants with the MoD, the RNLI and other military and emergency services organisations supplying specialist power plants and equipment. The demanding operating environments that these organisations encounter set the standards that Barrus applies across all products and services. For further information please visit www.barrus.co.uk

About Groupe Beneteau

A global market leader, Groupe Beneteau, thanks to its Boat Division’s 11 brands, offers nearly 180 recreational boat models serving its customers’ diverse navigational needs and uses, from sailing to motorboating, monohulls and catamarans. 

Through its Boating Solutions division, the Group is also present in the charter, boat club, marina, digital and financing sectors. 

Leading the European leisure homes market, the three brands from the Group’s Housing division offer a comprehensive range of leisure homes, lodges and pods that combine eco-design with high standards of quality, comfort, and practicality. 

With its international industrial capabilities and global sales network, the Group employs 7,600 people, primarily in France, the US, Poland, Italy, Portugal, and China. For further information please visit https://www.beneteau.com/en