Fairline’s CEO Paul Grys shares first stage of the brand’s transformational product development plan at SIBS

Published on: 22 September 2022

Fairline SIBS Sept

British luxury motor yacht manufacturer Fairline unveiled two show debuts at this year’s Southampton International Boat Show (SIBS) as part of initial transformational product development plan which takes the company to 2028. 


Paul Grys, CEO of Fairline Yachts, showcased the flagship Squadron 68 and F//LINE 33 Outboard during the show’s launch day and shared insight into the brand’s impressive performance over the past 12 months. The new contemporary interior styling and finishes seen on the Squadron 68 will trickle down throughout the range over the coming years. The handcrafted woodwork that Fairline is known for remains, but is complimented by premium fabrics and leathers and a real focus on lighting to create the perfect ambience.


Since its acquisition by new owners Hanover, Fairline has received incredible support with investments of over £6 million through 2022, which allowed for the completion of the first stage of its transformational product development plan. Fairline’s in-house design team is finalising details of the next phase of the product plan and the company is on schedule to deliver 60 percent more boats than last year. Brand new product launching in 2023 includes the all-new Targa 40 and Squadron 58. The year ahead is buoyed by a strong forward order book with orders valued at £125 million. 


Supporting its plans to increase production capacity, Fairline has invested in expanding its manufacturing footprint in key facilities. In the last 12 months there have been some significant new dealership appointments including Florida, New York, Quebec, Queensland, Mallorca and Denmark, assisting in driving sales and supporting its valued customers.

 

Paul Grys, Fairline Yachts’ CEO, said: “Since my appointment, I have focused on driving better efficiencies throughout the business to streamline production. At Fairline, we recognise that new products are the lifeblood of our company. We are confident in achieving long-term and profitable growth underpinned by a strong forward order book. The investments made in new products underpins our future growth and we’ve got an exciting period ahead of us.”

 

For more information about Fairline, please visit fairline.com.


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