Published on: 25 January 2024
Two of the world’s most successful and iconic brands in the sailing world, Nautor Swan and Henri-Lloyd, join forces in a collaboration that will see Henri-Lloyd as the official sportswear partner for Nautor Swan and ClubSwan’s prestigious sailing ventures.
As two leading entities synonymous with excellence in sailing, this union aims to elevate the experience for participants and enthusiasts alike, merging cutting-edge technology with a shared passion for being on the water.
The Nautor Swan and Henri-Lloyd partnership brings together two businesses with closely shared values around exceptional quality, innovation and timeless design, as well as a cherished heritage spanning several decades. Both companies share the same vision and love for the sport of sailing, with Nautor Swan renowned for its world class blue water cruising and racing yachts, and Henri-Lloyd designing and manufacturing clothing to keep people safe and warm, ensuring everyone has the “Best Days of Your Life” when wearing Henri-Lloyd clothing.
The two brands started the collaboration at boot Düsseldorf, with the Nautor Swan team dressed by Henri-Lloyd, showcasing its new stylish and high-quality designed onshore range, ideal for corporate, team and leisure wear. Also on show was the new 2024 range aimed at inshore and offshore sailors and drawing on Henri-Lloyd’s 60 years of design and manufacturing excellence. Launched at METS, the new range’s aesthetics draw directly on the brand’s heritage, reusing familiar product names and popular past features. All Henri-Lloyd’s new 2024 products can be easily branded with company, club or team logos.
Graham Allen, CEO of Henri-Lloyd says: “When it became clear there was an opportunity for the Henri-Lloyd brand to align itself with Nautor Swan and ClubSwan Racing, it was a dream opportunity. Both brands have iconic heritages and many shared values around performance and quality, and importantly, a shared belief in sporting elegance, something that defines our products and the way we present our brands to the world. We only see great opportunities to create exciting products and services for the Nautor Swan and ClubSwan Racing Owners and customers in the future, and our team is excited to get started.”
Giovanni Pomati, Nautor Group CEO commented: “We are very thrilled to have started the 2024 season in Düsseldorf, one of the most important shows for Nautor Swan for our audience in Northern Europe. We take advantage of this show to also start an important collaboration with Henri-Lloyd, a brand with which Nautor Swan shares the same values and a customer-centric attention. It really is something to meet our passionate owners and customers and walk them through not only our world of fine yachts, but also amazing services.”
