SBS BoatLife 2023: an action-packed event!

Published on: 19 January 2023


With just five weeks to go, SBS BoatLife 2023 is shaping up to be a bumper event in the boating calendar. Some notable numbers are emerging and the industry has confidently backed this second show with 13 percent more space booked than 2022 and a trend of repeat exhibitors taking larger stands. Ticket sales have moved quickly and the line-up under one roof will ensure there is something for everyone in the boating community, from design to tech, equipment to advice. 

The exceptional powerboat and RIB sector will showcase a cross section of top quality brands, where attendees can expect to see 100+ powerboats and RIBs, the majority in the sub-50ft market and easily trailerable. Whether hunting down a boat to cruise the coastline, zip between beaches or indulge in fishing activities, this area is packed with choices for beginners right through to experienced seadogs. Ideally positioned with this sector, a new addition for 2023 is the Marine Power Suzuki Angling Zone. Opening up the world of fishing to new and already-hooked followers, this dedicated hub allows visitors to soak up the atmosphere, learn more about the sport, upgrade existing kit and ask questions. A number of well-known representatives from the angling world will be on hand as well as equipment, machinery and service providers covering every aspect of boating and angling. 

The Inland Waterways Zone is again set to display great scope across boats, barges, narrow boats, and holiday companies. Looking impressive with 12+ boats and narrowboats exhibiting on the NEC floor (some over 60 ft long), this hotspot is a great chance for visitors to clamber aboard in person to grab a tantalising taste of what to expect when travelling Britain’s waterways and everything to prepare boaters for a memorable trip on the canals, rivers or broads.

The brand new GJW Activity Pool will host a variety of kayak and paddleboard demonstrations from industry professionals and details of the busy schedule are found on the What’s On page. Brimming with activity, have-a-go opportunities for visitors and even some paddleboard yoga sessions, there is clearly going to be lots going on! This will be a fun spot for families and friends to spend time, particularly those new to boating or watersports. 

Sailing enthusiasts can expect to see a variety of high-quality sailing dinghies and a wide range of equipment to suit every need. Brands will be bringing their passion for sailing, ready to talk to visitors, from beginners to families, whether looking to join clubs or consider expeditions, they always have plenty of advice.

The Live Stage, sponsored by SALT marine finance and hosted by Mark Cavell, has announced a superb line-up of speakers who will take to the mic over the course of four days. With a range of fascinating talks, discussions and Q&A’s by marine industry personalities, there will certainly be some great boating stories to emerge. Adding to the buzz, automotive partner Isuzu UK, alongside headline sponsors SBS Trailers, will be offering the amazing opportunity to put the rugged D-Max model to the test in the NEC grounds. Visitors can participate in some off-roading and towing challenges, with a choice of trailers.  

Responsible for logistical yacht services, Overland Boat Movement enter their second year as transport partners, while green business and sustainability product icons OceanЯ has come on board as apparel partners. For 2023, the chosen charity is the fantastic Wetwheels Foundation, delivering supported access to boating for the disabled. 

To date, 14 fabulous ambassadors will be representing a wide variety of marine sectors including water sports, sailing, angling and inland waterways. Visitors can anticipate some unique ambassador meet and greet opportunities as well as sessions from them on the Live Stage. In addition there are 14+ influencers confirmed, who between them boast a combined total of 340k+ followers, and will deliver some great extended social media coverage for the show. Finally, when it is time for a sit down, the inland pub provides a perfect meeting spot and the chance for light refreshments accompanied by live music. 

Richard Dove, director at BoatLife Events commented: “We are overwhelmed with the interest for this show, both in terms of new exhibitors, but also current brands increasing in size. It has been exciting to see everything come together in what promises to be a truly exceptional event.”

SBS BoatLife is a fun day out for all the family and runs from 10am to 6pm from Thursday 16 to Sunday 19 February 2023 inclusive at NEC Birmingham. Pre-bookable car parking is at a discounted rate, children under 16 go free and a free ticket arrangement is available for disabled visitors with accompanying carers. NEC bars and restaurants on site provide a range of options.

Tickets can be purchased at:


Full details across all sectors can be found on the main site:

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