The Wolf Rock Boat Company celebrates growth with new brands joining its range

Published on: 21 July 2022

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With over 20 years’ extensive experience as one of the leading boat sales businesses in the south west, The Wolf Rock Boat Company is well known for providing a high level of personal service and trusted knowledge. Recently diversifying and augmenting its reach, the company has expanded its portfolio of boats for sale considerably, to deliver a much wider choice to its fast-expanding customer base. 

Until now, The Wolf Rock Company has been predominantly recognised for supplying and importing BRIG boats, designed with family in mind, fuelling a spirit of adventure and appealing to the high-end RIB buyer. However, with BRIG manufacturing recently halted in the Ukraine due to the current conflict, The Wolf Rock Company has strived to amplify business operations and provide leisure boaters with new and exciting choices for avid boaters and newcomers to the market. To this end, it now stocks four additional lines, with each high quality brand offering their own unique appeal within the marketplace. 

IRON Boats 

Providing a fast open-style RIB featuring cutting-edge design and a winning hull, IRON Boats are known to attract something of a cult following. Thanks to futuristic stealth lines and tech creating smooth, silent running, paired with remarkable seaworthiness, it is no wonder this Scandinavian beauty is highly sought after to enjoy unrivalled time on the water. 


Manufactured in New Zealand, Smartwave offers an excellent range of family orientated boats, attracting both anglers and leisure boaters alike. Sturdy, straightforward and an impressive inland or coastal option, they are described as ‘virtually unsinkable, indestructible and maintenance free’. The Smartwave range provides an ideal choice for both novices and seasoned boaters looking for a hassle-free experience. 

Idea Marine 

An Italian boatbuilder, Idea Marine has lovingly created a range of top-quality day boats. Attention to detail is evident, combining tradition and innovation which in turn, offers great space and comfort for those on board. Born from a passionate family business committed to

their love of recreational boating, this is an option for enthusiastic, sociable boaters wanting something a little more than a RIB. 


Benefitting from 20 years’ business experience, Kolibri is an expert in the world of inflatable RIBs. Whether for just an A to B run-around, leisurely fishing or use as a tender, these craft are affordable, reliable and straightforward, appealing to absolutely any kind of boater. 

A Suzuki dealer with all boats available and powered by Suzuki Marine four-stroke engines, as well as a regional service centre, the experienced team at Wolf Rock is thrilled to be growing. Specialists in the trailer boat market, this means all ranges that the company supplies can be trailered and launched at your nearest slipway with ease. With these exciting brands joining the family – bringing further opportunities to get boaters out on the water in style – its position as market leaders supplying outstanding choice in the leisure boating sales arena is firmly established. 

The entire range will debut at Southampton International Boat Show in September, with an impressive stand planned. This will be a great opportunity for visitors to talk further with the friendly team and learn more about the diverse range of boats they now have available. 

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