Published on: 25 January 2024
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Following the launch of its Yachting and Boating range at METSTRADE, Henri-Lloyd has confirmed the appointment of international distributors in key countries.
These include Mauri Pro Sailing LLC, exclusive distributor for North America, South America and the Caribbean with CK Hulo Pty Ltd appointed for Australia and New Zealand. In Europe, Nautilus SA has been appointed for Greece and Cyprus, with Seastyle AS covering Norway, Equipyacht SL covering Spain and Portugal and Sailforce appointed for the UK and Ireland.
James Tinkler, International Sales Manager at Henri-Lloyd says “We had a number of very useful meetings at METSTRADE and have now confirmed exclusive arrangements for a number of key territories. With such an exciting and extensive new Yachting and Boating collection being launched, we want to make it easy for customers to work with us. International support from well-known and well-established distributors is part of that strategy.”
With a heritage spanning seven decades, the new collections reflect founder Henri Strzelecki’s love of sailing and developing garments designed to keep people safe and dry. Offering clothing suitable for those enjoying coastal and inland boating through to the most extreme offshore conditions, the 2024 marketing campaign focuses on understanding that those who love sailing can experience the “Best Days of Your Life” on the water – days that can be enhanced when wearing high quality and reliable Henri-Lloyd performance clothing.
Tinkler says that the company is continuing to look for international distributors in new territories. “We want to appoint Henri-Lloyd distributors for Sweden and Denmark, as well as in central Europe, Germany, Austria, Switzerland and the Netherlands. Customer interest and feedback from METSTRADE was extremely positive and we’re now looking for the right distribution companies to contact us from these countries,” he concludes.
