Published on: 09 May 2023
Named in honour of Sunseeker Founder Robert Braithwaite
In celebration of King Charles’ coronation, Sunseeker introduces “Arbie” the Sunseeker teddy bear, a limited-edition cuddly keepsake from the Official Sunseeker Collection.
Sunseeker invited its employees to name the limited-edition teddy bear. “Arbie” was chosen by Senior Interior Designer and Development Manager, Adam, in honour of Sunseeker Founder Robert Braithwaite’s initials R.B.
Andrea Frabetti, Chief Executive Officer at Sunseeker International, commented:
“As a proud British company, we thought it only right to celebrate the Coronation of King Charles. In honour of this historic event, we have created a limited-edition teddy bear who was affectionately named ‘Arbie’ in honour of the company’s late founder Robert Braithwaite.”
“Arbie” the Sunseeker teddy bear wears the official coronation emblem and Sunseeker logo. The emblem represents the four nations of the United Kingdom: the rose for England, the thistle for Scotland, the daffodil for Wales and the shamrock for Northern Ireland. These natural forms combine to describe St Edward’s crown, used for the coronation of British monarchs. The emblem was designed by Sir Jony Ive with his creative collective Lovefrom.
“Arbie” the Sunseeker teddy bear is now available to purchase via the official Sunseeker Collection website for a limited time only. Visit: shop.sunseeker.com.