Will Green appointed as CEO of Princess Yachts

Published on: 30 August 2023

Will Green - Princess Yachts

Princess Yachts is delighted to announce the appointment of Will Green as Chief Executive Officer.


Green has been a pivotal member of the Princess Yachts team for 20 years, and most recently served as Executive Director, Commercial. He has been instrumental in driving the sustained period of commercial success enjoyed by the business in recent years and has been critical to establishing the Company as one of the leading luxury yachts manufacturers in the world today.


On his appointment Green commented: “It is an honour to be appointed CEO of Princess. Those who know me will recognise the passion I have for the brand, so this is an exciting opportunity to shape the next chapter for the business and build on its amazing legacy. I am excited and privileged to work alongside a very talented team which has achieved a long track record of success and, with the support of our controlling shareholder KPS Capital Partners, I know we can build on this further with investment in some key areas and by focusing on what we do best – building exceptional yachts for our customers.’


Antony Sheriff is leaving the business to pursue other endeavours. We thank him for his contributions and wish him well. Princess will be showcasing two World Premieres at this year’s Cannes Yachting Festival with the new Y95 and Y80 being shown for the first time. 


It will also be announcing two new future models as part of its continued investment in new and innovative product offerings.


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